We started Choice Lips because we were tired of choosing between Cosmetics or Lip Care. So, we combined the two! Choice Lips was made with nourishing ingredients, is alcohol-free, and is a formulation that ISN’T STICKY! We wanted to focus on bringing you the best of both worlds. All of Choice Lips products will bring healing components that don’t need to stay a night-time only routine. They are meant to look good and feel better. With ingredients that are meant to last long! The only reason you will be constantly reusing anything Choice Lips, is because you can’t resist feeling and looking so good at the same time.